Now that you’ve made the investment in your skincare, let’s talk about how to make those high ticket products last.
Starting with the big ticket items, like serums
Serums come in tiny little bottles for a reason – they’re concentrated actives with very little “fluff”. Everything in that bottle is there for a specific reason, so the goal is to use it in a way that doesn’t waste a single drop of it.
Most serums come in either a dropper bottle, or a pump type bottle, but we prefer a dropper top for a variety of reasons.
First of all dropper bottles are usually made of glass. Active ingredients, such as those found in serums, are more stable in glass vs. plastic packaging, meaning there is less likelihood that these products will oxidize or go bad.
Serums with a dropper-style tops also give you the ability to precisely dispense the amount that you need. This is particularly true of water-based serums, like those containing the l-ascorbic acid type of Vitamin C.
The recommended application amount fro most serums is about the size of a sequin.
Pro tip: dispense serum onto your fingertips, don’t drop the product into your palm
Never dispense serums into the palms of your hands. Our hands tend to be really dry and when you apply a serum or any concentrated product, particularly one that is water based, to the palm of your hand, it gets absorbed rapidly, more quickly than it can be applied to your face, in some cases. And that’s just a straight up waste of product.
We recommend this: apply serum to the fingertips of one hand, and then press the fingertips of your other hand onto the fingertips that you dispensed it to first. Once the serum is on the fingertips of both hands, quickly press the product all over your face so that you get an even application.
Once you’ve applied that first layer, go back again and smooth any serum that has not yet absorb into the skin, over your face and neck.
Don’t forget your neck and if you’re really feeling ambitious, apply serum to your chest as well. If you are working on reversing sun damage on your face, you likely have that sun damage on your chest too and the serum will help that sin to become healthier as well.
Now let’s talk about eye cream
Eye creams, like serums, are highly concentrated products and will last you a while if applied correctly.
Dispense a small amount of eye cream to your ring fingers – which are not as strong as say your index fingers. so you will naturally apply a little less pressure to this sensitive area of your face. Gently tap the product onto the orbital bones around your eyes, starting from the outside corner and working in.
Pro tip: wherever you touch a skin care product down on your face first, is where the largest amount of that product will be absorbed
In this case, we want that to the outside corners of our eyes to address texture, life lines and wrinkles.
Don’t apply eye cream from the inside corner out. The skin around your eyes moves – a lot. The more expressive you are, the more that eye cream is going to move across your skin and we don’t want it moving right on into your eyes.
Who wants a big glob of eye cream suddenly moving into your eye? Nobody.
Once applied to the outer corner of the eye, keep tapping the eye cream in along the brow bone until about midway across, stopping at the arch of your brow.
Iff you are use both an eye serum and an eye cream, apply the serum first, wait, 60 seconds for the serum to completely soak in and then go back and layer your eye cream over the eye serum.
Eye cream can be applied once or twice a day. We always suggest starting with twice a day, but if your eyes look unusually puffy in the morning after starting this routine, switch to once a day and apply the product only in the morning.